PowerStop® LLC launches media campaign with Nitro Circus on NBC
PowerStop® LLC, the leader in high performance brake upgrade kits for the daily driver and the track day enthusiast, has today announced it has partnered with Nitro Circus on an advertising campaign across the leading action sports brand’s programming on NBC and NBC Sports Network.
The partnership, which commenced at the ground-breaking Nitro World Games competition in Salt Lake City on June 24, will see Power Stop commercials broadcast to millions of viewers across 2017 as Nitro Circus continues to produce world-leading content through their partnership with NBC Sports.
“We are very excited about our campaign with Nitro Circus,” said Arvin Scott, CEO of PowerStop. “It is a perfect entity to link with the Power Stop brand and offers a great opportunity to reach a like-minded audience.”
Nitro Circus Chief Commercial Officer, Brett Clarke added, “We are excited to have PowerStop join the Nitro Circus family. To have two leaders in their respective industries come together to speak with a common audience is a win-win for all parties.”
In conjunction with the NBC content, Nitro Circus will be performing their Nitro Circus Live North American Tour from June to September inclusive. The tour will showcase over 40 athletes with choreographed stunts creating a spectacular live event. Throughout each tour stop, PowerStop will run its commercials in front of the live audience.
About PowerStop® LLC
PowerStop® LLC has been the leading brand in performance braking systems since 1995. PowerStop® first introduced its Brake Kit™ in November 2010, and pioneered the performance brake upgrade category by providing exceptional quality brake parts at an affordable price. Power Stop® is headquartered in Bedford Park, IL.
You can reach PowerStop ® at www.powerstop.com or call, 708-325-1101.
About Nitro Circus
Nitro Circus, the world’s biggest action sports entertainment brand, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide. Co-founded by global superstar Travis Pastrana in 2003, Nitro Circus has since grown into a multiplatform phenomenon producing hit television shows, critically acclaimed documentaries and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010 by action sports industry guru – now Nitro Circus’ Executive Chairman and Global Head of Creative – Michael Porra, Nitro Circus Live has travelled the globe, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely rebooting action sports competition in the process. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of action sports and entertainment. For more information visit www.nitrocircus.com.